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Diamond CUT - The final of the four C's"

A better cut gives a Diamond more brilliance, which to the consumer is what a Diamond is really all about.

Diamond "Cut" visual

Cut is perhaps the most overlooked of the Four Cs of Diamond quality, yet is very important since it affects not only a Diamond's beauty but value as well. A better cut gives a Diamond more brilliance, which to the consumer is what a Diamond is really all about.

Cut grades are determined by applying international cut grading standards that were developed based on sophisticated 3-D modeling simulations. These 3-D modeling simulations have been validated through human observation testing on thousands of actual diamonds by individuals from all levels of the diamond trade.

"A Diamond cut of a round brilliant is graded as Excellent, Very Good, Good, Fair, and Poor"

The consumer often confuse a Diamond's "shape" with its "cut", most likely due to the industry's synonymous use of the term cut to describe a Diamonds shape (marquise cut, pear shape) In reality, when we refer to the cut of a Diamond, we are really referring to a compilation of factors - Brightness, fire, scintillation, design and craftsmanship, polish and symmetry.

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